Tag Archives: book marketing

7 Top Social Media Sites for Authors

7 top social media sites for authors by Deborah A BaileySocial media can be an author’s best friend–if used wisely.

When I first started using it, I was excited to connect with old friends and meet lots of new ones. Then it became overwhelming to try to be in so many places and make updates on all of them.

Then it got tiresome. Let’s face it, there’s no way to make it sound interesting if all you’re talking about is what you had for breakfast.  Here I am walking down the street. Here I am ordering coffee. Wow I’m stuck on the turnpike. Let me post a picture of this tree. Really?

Actually, social media can be a very useful tool, fun and doesn’t have to require constant care and feeding. You can use it effectively without burning yourself out, wasting time or spamming others.

If you’re an author who’s got books to promote, it’s really easier than you think.

Twitter – good for quick interactions. Keeps your communication simple and straightforward. But don’t spam your followers by asking them to buy your book. Mix your mentions in with other tweets. RT (retweet) interesting tweets so that you’re not just focusing on you. It’s an easy way to communicate and connect without the feeling of overwhelm that I often feel with other sites.

Facebook – post your book cover, articles, share other posts, quotes, pictures, etc. Share your interests while you promote your books. Create a fan page to promote yourself as an author. But whatever you do, be yourself and don’t feel compelled to say yes to every friend request.

LinkedIn – actually a good place for writers to interact. Lots of writing and publishing groups and (for the freelancers out there) opportunities to get job offers. If you write business books, it’s ideal because your potential readers will be on there. Good place to establish your “thought leader” creds.

Instagram – when I got my book proof, I took a picture and posted it on my account as an announcement of my new book. At first I was skeptical about its usefulness, but it’s actually fun to take pictures and share with your followers. it’s yet another way to tell your story and like all social media, it’s up to you how much you want to share. Young Woman Doing Research on Laptop 2003

Pandora – I’ve got the paid account with no ads. Do your characters have a favorite song? Any music inspire you while you work? Share your playlist or your favorite songs with your friends and fans.

Blog Talk Radio – start a radio show or be a guest. Check out my radio show, Women Entrepreneurs Radio to get an idea of how it’s done.

Pinterest – If you’re a visual person you’ll easily get lost on this site. So, don’t use it if you can’t keep track of time! Set up boards to post pics that describe your characters or settings from your book. It’s yet another way to reach potential readers, connect with others and share your interests with your fans.

Social media can help you to connect without having to go out to crowded events. But don’t rely on just one way to reach out to your fans and promote your books. You’ll never know where you’ll find your readers – or where they’ll find you.

Beyond Facebook – 5 Ways to Market Your Book that You’re Probably Missing

Book marketing is a major challenge.

Are you following the crowd and focusing on the “big 3” social media sites: Facebook, Twitter and LinkedIn? Are you trying to get your book into stores? Or are you sending out emails to friends and family asking them to buy your book?

If you’re doing any of these, are they working for you? If so, great! But if not, here are some other options to consider.

1. Blogs  – Social media did not diminish the importance of blogging, so don’t miss out on using a blog to build your readership. How? Start your own blog, guest post on other blogs, use virtual tours to promote your book on several blogs over a week or month.

I’ll give you an example of how effective blogs are. My Secrets of Success blog was created in 2008. I accept guest posts on topics of interest to women entrepreneurs. Due to the informative content I’ve featured over the years, my blog has been linked to from publications such as the NY Times, Entrepreneur magazine and Alltop.com. This “free” PR promotes me and my books to my ideal reader.

2. Amazon.com author pages – If your book is on Amazon, don’t neglect your author page. It’s another opportunity to promote your website, your book signings, other books and products, your blog and social media links. You can also track book sales down to the geographic location. My author page on Amazon.com has links to my Twitter feed and shows posts from this blog.

3. Classes – If you have experience to share, why not present classes online or in-person? Are you an expert on a specific topic, or do you have tips and tricks that other writers are looking for? If so, you can share your expertise while you promote yourself as an author. I’ve given a few fiction writing classes for a local library. It turned out to be a great experience because the class the participants enjoyed it so much that they ended up forming their own writing group. The group meets regularly at the library and has been going strong for over two years now.

4. Articles –  Find blogs that cater to the audience you want to reach, and query for their guidelines. Submitting articles is a way to increase your audience without having to physically be in multiple places at once. Include links to where your book can be found and a link back to your website. Trade blog posts with other writers who have blogs.

5. Podcasts – on my internet radio show, Women Entrepreneurs Radio, I interview many author entrepreneurs. It’s s great way to connect with a different audience. An added benefit is you get to talk about your book and discuss other topics you’re passionate about. It’s a quick way to form a lasting connection with listeners who may also become readers for your book.

Instead of following the crowd – and getting lost in the stampede – find a way to stand out by taking less-traveled marketing roads to get your books into the hands of your ideal readers.