What’s Your Recipe for Success?

rp_j0422850-300x240.jpgPreviously I wrote a post about how my mom’s potato pie got me thinking about success.

No, really. It did. You see, she’s the kind of cook who usually doesn’t use recipes.

Unless it’s something she usually doesn’t make, like my Aunt Emma’s fruitcake recipe. That’s a big one. Takes a couple of days for prepping and baking.

But with her sweet potato recipe, it’s something she does instinctively. No measuring. She does it by feel and experience.

A while back I watched her and I wrote down the ingredients and instructions. I still haven’t given it a try yet. But other people in my family have, and their pies all taste differently than my mom’s.

The original recipe came from my grandmother, and her pies didn’t taste like my mom’s either. Each person added her own twist, her own thing that changed how the pie tasted in each case.

That’s the thing. It doesn’t matter if everyone follows the same blueprint, takes the same course, follows the same roadmap – no two people will have the same experience.

Something will be different in the end result. Each person will put something of themselves into it.

For me, that’s why I’ve pretty much given up on following the steps that others say I must follow in order to be successful. Sure if you want an exact copy their business, following their map will most likely work. You’ll do what they did, and arrive where they are.

Or maybe not.

I’ve yet to meet an entrepreneur who followed a straight line to success. There are usually lots of twists and turns. So, I’m not sure how one straight path can lead you to what you’re looking for.

That’s why I compare success to following a recipe. You can have all the right ingredients and the instructions, and still come out with something that does not taste the same. And that’s good.

You can follow the recipe, but somewhere in there you’re going to add your own thing. You’re going to change it up to make it your own. And isn’t that really the point? To create something that reflects you?

There’s nothing wrong with following a recipe. But don’t be afraid to experiment and make your creation uniquely your own.

A Look Back at Posts You Might Have Missed

Photo Credit: ldandersen via Compfight cc
Photo Credit: ldandersen via Compfight cc

As we’re approaching the end of the year, it’s time for a round up of some earlier posts on the blog.

If you’ve missed them the first time (or want a second look) click on the links and check them out.

In my desire to create a bit of order here, the blog has some new categories for your reading pleasure.

Here are some posts from Being Creative, Mindset for Success and Inspired Living.


Being Creative

3 Steps to Blogging Your Book

When I wrote my first book, Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life, I used my newsletter and blog posts to create my book. I set a deadline and then worked towards it week by week.


Diving in the Deep End

After years of wishing and hoping, I wrote and published 2 novels in a little over 2 years. So of course after the writing and publishing came the promoting–which is probably the hardest part.


The Connection Between Writing & Your Life Purpose

“The Journey of an Author.”

In this episode of the Tea Talk Real Talk TV show, host Sharon Levy, CEO of Taking Tea in Style and guest Skip Bailey and I discuss creativity, the writing process and following your dream.


 Inspired Living

Terrified About Transforming Your Life? Here are Some Comforting Words of Advice

The other day I got an email from a gentleman named, Tim. He asked me for advice about looking for a new job. He was unemployed and money was running low, but he wanted to make a fresh start.

How much courage does it take to transform your life after it’s come undone?


3 Truths about Having Dreams I Wished I’d Known Years Ago

Have you ever been told that dreams don’t matter? Or that they’re lame? Or that dreaming isn’t as important as doing? If so, it’s time to rethink that advice.


Years Ago I Met My Hero Maya Angelou! Here’s What I Learned

Back in the 1980’s when I was a student at Douglass College (part of Rutgers University), Maya Angelou came to speak. I was just coming from class and was heading to the center, when I ran into one of the staff. As it turned out, Ms. Angelou wanted to meet more of the students prior to the talk that night.


Mindset for Success

Stop Waiting for Permission to Live Your Life

Have you ever shared an idea or a plan with someone, only to have them tell you that it wouldn’t work?


Sometimes You Just Need a Timeout

Is your to-do list growing faster than your ability to actually DO anything on the list?


Why You Have to Give Up Control to Get What You Really Want

Have you ever felt stuck in the same job situations, relationships or financial circumstances? Do you feel like you’re going through the same things over and over?


How Creative Entrepreneurs Can Mix Business with Pleasure

How Creative Entrepreneurs Can Mix Business with PleasureIt can be a challenge to take a right-brained person and drop them into a left-brained endeavor like running a business. Spreadsheets, accounting programs, business plans – just thinking about those things can send a creative person into a tailspin.

What drives a lot of creative people into self employment is that they are stifled in structured work environments.

I’m a writer, and I also into photography, love to paint using watercolors, have a weekly podcast,  am a musician (if my years in the high school band count) and teach writing (business and creative) in online and in-person workshops.

I don’t just do one thing. I never have. But my love for creative expression doesn’t always line up with the practical things that have to get done when it comes to business.

Sure, I’ve balanced between the “right-brained” creative pursuits and “left-brained” practicality. When I changed careers from the fashion industry into information technology, on the outside it seemed like I’d made a huge leap. But it wasn’t really.

Learning a computer programming language is similar to learning any other language. In fact, when I met with the computer school’s counselor I was told that people who had a background in music or languages actually had an advantage in learning computer programming.

Who’d have thought it? Most people believe that there’s a firm line between the two worlds, but it is possible to cross from one to the other when necessary. The thing is to be able to manage them both when it running a business.

If you are a right-brained entrepreneur, are you dealing with any of these challenges?

Structure – when you are creative and you want to be self-employed, you will have to deal with schedules, structure and systems. Otherwise, you’ll either start a lot of projects and never finish anything, or spend a lot of time thinking about what you’re going to do, but never starting.

Pricing – setting the right price on your creations can be a challenge, especially if you feel that money doesn’t mix with creative expression. Pricing is a challenge for most business owners, but you should never feel guilty about asking to be paid. On the other side of the coin, you’ll work against yourself if you feel that being paid equals selling out.

Reluctance to put a financial value your work – a lot of the time creative people are expected to give their work away for the “exposure.” Well, at what point have you been exposed enough? When do you start asking for compensation? If you don’t have an answer to that, it’s time to take an honest look at things. Are you running a charity or a business?

Fear that no one will pay for what you create –  have you ever been told that you’ll never make any money making art? Years ago I was discouraged from taking my writing seriously because “books don’t make any money.” ((Actually, they do, but that’s a topic for another post.) Were you ever discouraged from being an artist by people who suggested you should  be practical and “get a good job and a pension?”

00443599With thoughts and fears like that in the back of your mind, it’ll be almost impossible to build a successful business.

So how can you get clear of all that crap?

Here are a few tips:

• Make a schedule for yourself.  Nothing fancy. Just note what you have to accomplish each day. When get distracted, it’ll help to have your list of tasks to refer to.

If you have to track time for billing, check out apps like My Hours or Toggl. Or, just use a spreadsheet program (like Excel) or a notebook (if you prefer to write it down). Whatever works to keep you on track.

• Hire help if you can. Rather than struggle with an accounting program, it’ll be easy to have a bookkeeper handle things. If that kind of investment is still out of your reach, check out programs like Freshbooks, Due.com or Xero.

• Be honest about what you’re good at, and what you’re not so good at. Delegation is not a dirty word. If you can hand off administrative tasks to a VA, an intern or an assistant, you’ll have more time to work on the things that you do best. I work with a VA to help me with my podcast scheduling and it’s great. She handles the details, and I get to do more of what I’m good at.

• Have a plan for what you want to accomplish/complete/create in 30 days, or 60 days, or 90, etc. Why do I suggest that? Because you will have real goals to work towards. For instance, when I’m feeling overwhelmed, I refer to my “to do” list and prioritize based on when I want to get things done. I know if I have to complete a book within a certain time, that’s the priority over other tasks.

It’s easy to get sidetracked. When that happens you end up chasing shiny objects that have nothing to do with the task at hand. Then at the end of the day, you look up and wonder where the time went. That route leads to frustration, disappointed clients and lost revenue.

Creative entrepreneurs are also visionaries. But every vision requires action so you can bring it to life.  You can create a thriving business and stay true to yourself as an artist.

Get into the right mindset and take action so you can strike a balance between expressing your creativity and keeping the business part in order.

Copyright © 2015 Deborah A. Bailey

3 Reasons to Publish an E-book Now

3 Reasons to Publish an Ebook NowLooking for a way to get your book out there now? Or want to package your content so you can use it to promote your business or practice? Here are 3 reasons to get  your work out there in e-book format.

1. Get Published Quickly

If you’re looking for a quick (and less expensive) way to get your book out, publish an e-book. Unlike print books, e-books don’t have to be a specific length.

Attention spans are getting shorter and shorter. Your readers will appreciate a quick read that’s long on content and short on fluff.

If you’re writing fiction, the same thing applies. The “short novel” or novella has become a very popular format.

2. Get Exposure & Grow Your Brand

Create a series of e-books that you can sell as individual books and as a set. Depending on the combined length of your e-books, you can incorporate the set into a one printed book. Have a group of articles you’ve already written? Compile your articles into an e-book, with each article as a separate chapter.

For fiction, break a larger work up into smaller books. Try publishing your books as novellas or as serials.

3. Get Paid

Readers can buy your e-book from your website or from an online bookseller like Amazon.com, or B&N.com. (It’s free to upload books to most bookseller websites – so don’t ever pay for this service unless you’re getting some extra benefit). Not sure how much to charge? Check out other books in your category and you’ll get an idea of what your market will pay.

If you’re first-time author, try not to price the book so that it’s more expensive than books by more well-known authors. Originally I priced my e-book, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life,” at $5.95 to make it comparable to other books in that category. However, with fiction you’ll have more latitude, so be willing to experiment.

Copyright © 2015 Deborah A. Bailey

How to Start a Podcast to Promote Your Business

A Quick &by Deborah A. Bailey

If you’re looking to create a podcast to promote your business, you can get one started very easily. Though some podcasters use expensive equipment to create their broadcasts, you can start out by just using your phone or your computer.

Podcasts are available all the time. Unlike broadcasting on terrestrial radio, where if someone isn’t listening at that moment, they miss the message.

Once your podcast is recorded and uploaded, it’s always available. Even better, it can be downloaded and shared.

In 2008 I started my Women Entrepreneurs Radio podcast. (Though at the time, the term “internet radio” was more common.) Having the podcast as given me the opportunity to meet and have conversations with entrepreneurs all over the world. I’ve made friendships and networked right from my home.

So, how do you get started?

1. Decide what you want your show to be about? Do you want to market your business? Or talk about your hobbies/interests? It’s entirely up to you.

2. Do you want to have guests or will you talk about the topics yourself? Keep in mind that talking over a period of time can get tiring. So if you won’t have guests, have some sort of outline to help you stay on track–and give you a format to follow.

3. What’s the frequency? Will you be doing your show daily, weekly, monthly or what? To build an audience, you should be prepared to broadcast at least once a week.

How to record

j0428507I’ve used the Blog Talk Radio platform, which, like anything has its pros and cons. There is a free option, which I recommend for those starting out.

Currently I’m recording podcasts using Skype, which is a good tool that can be accessed on the computer and mobile devices. You can have a free account, which is even better!

1. In order to record, you’ll have to download 3rd party software. Skype has a list that you can try out, some for free trials. I use Pamela, which can also be used for video recording.

2. Try out the microphone on your computer or mobile device. If the sound is clear, you won’t necessarily need a microphone. However, it is not, then it’s best to purchase one. There are a selection of mics on Amazon.com at various price levels. So don’t be hesitant to research before buying.

3. Once you’re sure your sound is good, you’re ready to go. If you have a guest, connect with them on Skype. If you’re the only one doing the podcast, simply record yourself on your device.

Once you’re finished. You can upload your show to a platform, or just upload it to your website. When I record on Skype, I take the MP3 file and upload it to a platform called, Podomatic. (You can get a free account to start with.)

If you want to edit your file, you can use a free software, Audacity. Or get a free trial of Wave Pad Sound Editor. (There are a lot of other editors to choose from, but these are the two I’ve used.)

So that’s it! A quick and easy way to record your podcasts and get them uploaded. Want more step-by-step guidance, marketing tips and templates and info on the best platforms for your podcast? Check out my online class (delivered in a 40-page PDF Ebook) Quick & Easy Podcasting.

Copyright © 2015 Deborah A. Bailey

What to Do When You’re Feeling Stuck

What to Do When You're Feeling Stuck by Deborah A Bailey“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” –Howard Thurman

Feeling stuck?

Are you still in a job you dislike or in a relationship that makes you unhappy? Not sure what to do to change your situation?

There’s one way to be sure you never have the life you want–by doing the same things that you’ve always done.

So what’s one thing you can do to get “unstuck?”

Change your thinking. Your future life does not have to be dictated by what happened in the past. Just because you’ve had jobs you didn’t like doesn’t mean you always will. Having bad relationships in the past doesn’t mean you’re doomed to repeat the heartbreak over and over.

It’s up to you how you will live the rest of your life. You make the choice.
What will it be?

Is there something you’d like to do, but you’ve been reluctant to start because of past experiences?

Keep a journal of your dreams and desires for the future. Writing out your thoughts will help you explore the things that may be blocking you.

See yourself living the life of your dreams. Does if feel possible for you? If not, why not?
Ask yourself what you get out of staying stuck in your situation. What’s the payoff for you?

Procrastination can be another sign that we’re stuck in our thinking. It’s a way to pretend we’re taking action when we’re really not. What are you putting off doing?

Don’t settle for less by assuming that you won’t get anything better. That’s just an excuse that will keep you stuck in uncomfortable situations. How do you know that you can’t get what you really want? Make a commitment to yourself to go after what you desire. photo-1434210330765-8a00109fc773

You don’t have to stay stuck in a way of life that’s no longer satisfying. Make one change today that will take you a step closer to where you want to be.

Copyright © 2010 – 2015 Deborah A. Bailey

Excerpted from Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life.

What Story Are You Telling About Your Life?

What Story Are You Telling About Your Life?

“Not everything that is faced can be changed. But nothing can be changed until it is faced.” – James Baldwin

What’s your story?

Have you ever said, “that’s just how I am,” to explain away behavior you’d rather not change?

If you are not living the life you want, is there a story you’ve created that explains why you can’t have it?

Too old, too young, too thin, too fat, lack of education, too much education, not knowing the right people, knowing too many of the wrong people…etc.

There’s always a story. The story is not who we are, it’s the script we create for ourselves to live by. But at some point, we have to stop and consider if that story is actually true.

Some people define themselves by their childhood experiences, others by how their parents or family feel about them. Still others define themselves by their accomplishments in the world, or their failures.

If you were to strip away all of the stuff that has accumulated along the way, how would that feel?

Who are you without the story? Are you willing to find out?

rp_MP900431131-300x220.jpgPut down the script. Now.

Only you can tell your story. It has nothing to do with how anyone else sees you or what they believe about you.

Whatever you want to accomplish in business, career…in life…it can’t happen if you are not in touch with who you are beneath the story.

Copyright © 2010 – 2015 Deborah A. Bailey

Excerpted from Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life.


3 Steps to Blogging Your Book

3 Steps to Blogging Your BookWhen I wrote my first book, Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life, I used my newsletter and blog posts to create my book. I set a deadline and then worked towards it week by week.

Setting a deadline is very important. Otherwise, it’s easy to put off writing and let other things get in the way.

So here’s what I recommend:

1. Get clear about why you want to write this book. Is it for business or a personal project? What do you want to say, and why? Save yourself a lot of frustration and determine your real reason for writing this book before you begin.

But if you’re not sure about your topic, there’s an easy way to get ideas. Do you get the same questions over and over from your clients? Is there a specific thing they need help with?

Survey your contacts, clients, friends, newsletter subscribers – get an idea of what their biggest issue is. What is the one problem they want solved? Make that the topic of your book.

2. Take your topic and use mind mapping software (or draw it out on a pad) to figure out related topics. Get your topic down to smaller pieces, and use those small bites to write your posts.

Photo Credit: Curtis Gregory Perry via Compfight cc
Photo Credit: Curtis Gregory Perry via Compfight cc

For instance, in my book I wanted to talk about using an entrepreneurial mindset to manage your career. So I took my original idea, and mind-mapped sub-topics. I could talk about having a success mindset, how to handle stress, how to be more creative, etc.

When I wrote my book, I decided to have 5 main headings, which lined up with my 5 steps for entrepreneurial thinking.

They were: creating a vision, trusting my intuition, using my creativity, making decisions and taking action.

After I was finished writing, each post could fit under one of those headings. Having an overall plan kept me organized.

3. Stay focused on your goal and on your deadline. It will be easy to get distracted or get frustrated if you feel things are moving too slowly. Create a schedule for your posts, otherwise, it’ll be easy to go off on a tangent and write about things that have nothing to do with your book. Not to say you can’t write other posts, but keep the end result in mind.

Set up a schedule to blog daily or weekly. It’s up to you and your timeline. But you’ll want to have a certain number of pages when it’s all done, so be mindful of how much content you’ll need to have when it’s over.

(Writing fiction or a memoir? Your process will be different, but you still have to have some sort of structure or you’ll never get it done. Use mind mapping to set up your plot and/or chapters.)

The advantage of blogging your book is that you can build an audience as you’re writing. You can get feedback and interact with your readers as you go.

Copyright © 2015 Deborah A. Bailey

3 Things You Must Do When You Get a Job to Fund Your Business

3 Things You Must do When You Get a Job to Fund Your Business by Deborah A BaileyWhen I left corporate I had no intention of going back.  As one of my coworkers once said, “the corporate world is a necessary evil.” And, I still see no lies in that statement.

A few years ago I found myself in need of funds to continue working my freelance writing gig.

Things had been going okay until the big financial meltdown happened, then things went downhill pretty quickly. Paying for writing probably seemed more of a luxury to some people. And the rise of online sites filled with freelancers bidding for jobs didn’t help.

So when I had the opportunity to take on a full-time contracting job, I said, why not? It’ll only be for 3 months or so. Well, what I didn’t realize was being out of the workplace for so long had changed my perceptions. I was no longer satisfied with sitting at a desk from 9 to 5 and doing mindless work.

Not only that, but I had become used to having a voice and making decisions. So when I started my tech writing job and found that I wasn’t supposed to have any input, I was frustrated.

The assignment went from 3 months to a full year of total misery. When we were told one day to document everything for the system, and the next day were yelled at by the director for…wait for it…creating too much documentation, I was ready to scream.

During my corporate tenure, I’d become used to working this way. In fact, I’d learned how to get my work done with one hand while holding the wolves at bay with the other. But over time, the stress, endless politics and lack of purpose turned me from an eager employee to a stressed out escapee.

Once I’d been away from that environment, I forgot how horrible it was. So when I went back after being away for 5 years, it was like breaking back into Shawshank prison. Sure, I got paid and that money sustained me, but what I didn’t realize was going back wasn’t going to be easy. That’s when I decided if I ever made that choice again, I ‘d have to keep my eyes on the prize.

There’s always the chance you’ll get offered a job that you’ll actually like. Not to say every position will be the worst thing ever. But if you are used to calling the shots and managing your own time, going from entrepreneur to employee will be a big leap. Get your mind right before you clock in.

Which brings me to the 3 things:

1. Don’t forget why you’re there. You have skills that can help your employer, and so you’re trading those skills for dollars. Do your thing and focus on making a difference while you’re there. No matter how mundane the job may seem to you compared to your entrepreneurial life. Focus on delivering value, and don’t spend too much time thinking about how you’d run things if you were in charge. rp_MP900431298-235x300.jpg

When I returned to the workplace to do another writing assignment 2 years later, I focused on doing the best I could with a relatively boring assignment. It wasn’t my life’s work. Just a short-term thing.

2. Accept the things you can change–and the things you can’t. Maybe your manager is a micro-manager who won’t let you do anything without his express approval. Maybe the project is a seriously hot mess. Or maybe the corporate hierarchy is just a real-life version of Game of Thrones. You’re there to do a job. Do it and don’t stress over the stuff that you can’t fix.

If you can introduce an idea or concept that will be a help (and you’re listened to) that’s great. But if not, carry on. If the system is broken, you’ve got to do the best you can to function within it. As an entrepreneur, that probably goes against how you would run your business. but when you walk into an established structure, you’ve got to pick your battles.

3. Have an end date in mind. If you’re on a short term project, that’s easier to do. But even if it’s open-ended, have a plan in place. Decide what the money will go for, how much you’ll need, and what your next steps will be. That way you don’t lose sight of the big picture.

When I was an employee, going along to get along became a way of life because speaking up could kill a career. But if this job is a stepping stone, make sure you treat it that way. Do your work to the best of your ability, but don’t lose sight of your personal timeline.

Entrepreneurs have certain traits, including a strong desire for freedom. Going back into a corporate setting where you aren’t holding the reins might be a big blow to the ego.

But in the real world, there are ups and downs to business ownership. Rolling with them is part of the game. If you’ve got to get a job to make some coin, stay focused and keep the end result in mind.

Copyright © 2015 Deborah A. Bailey

The Downside of Authenticity

The Darkside ofBeing real comes with a price. You have to be willing to strip away everything false in order to let everyone see you as you are.

Most people are not ready for that. Showing the world who you are can lead to rejection. To having clients leave. To having people criticize you for daring to state unpopular opinions.

That’s what we talk about when we talk about authenticity. Brene Brown’s studies in vulnerability have been part of this surge to strip away the artifice and get down to it.

But are you ready for it? Really ready?

“Do what you feel in your heart to be right – for you’ll be criticized anyway.” – Eleanor Roosevelt

We live in a culture where we’re programmed to fit in. To buy what we’re told we should buy. To follow trends and celebrities and not deviate from the accepted norm. So how do you make the leap into authenticity under those conditions?

When I started my business, the idea was to pretend to have a bigger company than you really had. You were to say “we” and not “I.”  After a while that flipped and it became the thing to be yourself without filters or pretense. Build a brand around yourself and your interests.

I’m all for that. but at the same time, has authenticity become just another burden? Are we marching to the beat of yet another rule to be followed?

“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” – Brené Brown

For entrepreneurs, reinvention is a constant state of being. Seems that every other newsletter I receive contains a missive from a business owner who’s about to switch to a whole new thing. Even business owners who’ve only recently changed their logos, tag lines, websites etc. are already revamping.

It’s sort of like how the movie franchise reboot cycle seems to be shorter and shorter. Every couple of years here comes the new, improved version of a character. Like someone hit the reset button and it stayed pressed.

Photo Credit: Andrew B47 via Compfight cc
Photo Credit: Andrew B47 via Compfight cc

If you’ve been in business for 5 or more years, chances are you’re wondering if it’s time for a restart.

Have things become too staid? Should you change your website, your marketing, your products?

What’s the new thing? What are people expecting now? Should you chase the hot new thing?

I’ve had my Women Entrepreneurs Radio™ podcast for almost 7 years. When I started it was a novelty of sorts. Now (from what I’ve read) podcasting is the hot “new” thing.

Entrepreneurs can end up running in circles searching for a viable business idea. What used to work might seem stale now. So you start searching for the thing that will turn it all around.

Which brings me back to authenticity. On the plus side, being authentic is an advantage because when you’re being yourself, you have no competition. Standing out in your field becomes easier when  you’re no longer one of many.

“Why try to be someone you’re not? Life is hard enough without adding impersonation to the skills required.” -Robert Brault

But if you’re leaping on the bandwagon  because it’s the hot, new, hip thing–and you’ve got to pretend to be what you think it means to be authentic–maybe you should think again.  If it’s real, people will pick up on it. They’ll just know. And if it’s not, they’ll pick up on that too.

At the end of the day, you can’t fake realness.It’s not like buying a faux designer purse and passing it off as the real thing. You can’t fake your way to being authentic.

Recently I was listening to the audio version of Maya Angelou’s book,  Heart of a Woman. She narrated this book and it described a part of her life when she raised her son, married and moved to another continent. She was real, honest and raw at times. Unflinching about presenting the truth of her life, she didn’t stop at sharing the good and the bad.

Obviously she wasn’t trying to write a feel-good book filled with sanitized experiences. And in her honesty, I could connect with the woman behind the words. (Which is why her passing affected so many so deeply and why people felt like they knew her when they didn’t.)

Realness. Authenticity. I’m going to tell my story even if it hurts. Even if it’s messy. Even if what I say is hard to hear.

“Success is liking yourself, liking what you do, and liking how you do it.” – Maya Angelou

For business owners,  if we don’t find a way to stand out, how can we ever line up with our ideal clients? It takes courage to be out there as we are, without the protective covering and the slick packaging. To be raw and honest.

That’s what authenticity really is. Not a buzzword or yet another false face to hide behind. It takes courage. But there are rewards. You’ll connect with people who are hungry for what you have to deliver. They’ll relate to you because they’ll pick up on your honesty. They’ll know that you’re giving them something real.

Copyright © 2015 Deborah A. Bailey